Small business owners can often feel isolated or simply overwhelmed by the sheer amount of information available on the Internet. Typical questions include: Where to start? How reliable is the information? Does it have real relevance for my business?
To help SMEs in the UK with this specific challenge, CTM Business Consultancy has launched a project called Top 10 Tips, an online resource that provides advice in the form of articles on a wide range of subjects written by specialists running their own established businesses. The featured topics are all handpicked by CTM, there are submission rules for authors and CTM’s project board reviews and verifies all material.
Following a special invitation from CTM’s project board to provide information for this highly useful initiative, I have contributed an article on the subject of Strategic Marketing for Start-Ups as part of my ongoing commitment to support small businesses in the UK with the process of marketing themselves efficiently and effectively to their chosen target markets.

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